Why media companies should be direct to consumer

Authors, of course, want both: they want new audiences from the aggregators, but they also want to capture their own audiences to re-engage them. So they will attempt to find ways to create a direct link with their customers.

Content discovery is, of course, the most valuable asset in any media distribution ecosystem and perhaps most overlooked in discussions of Web3's disruptive potential in media. Facebook, Google and TikTok remain the entry point for most consumers with intense network effects, and the changes above notwithstanding, innovation in blockchain doesn't u... See more

Independent internet-native creators leverage the internet’s frictionless content creation and distribution, but they’re still trapped by traditional business models like subscriptions and advertising.

A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not ... See more