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Hollis Robbins: Most people focus on the vast reserves of content now available online, but few people ask: “Is this a good teacher?”
future.a16z.com • 21 Experts on the Future of Expertise - Future
Online course creators are frequently caught between goals that, too often, come into conflict: to teach and to sell. What happens when one gets in the way of the other? How do creators navigate the tricky waters of being both teacher and business owner? And do course creators actually know how to teach?
Sarah Chappell • Teaching That Sells
Borrowing social capital is easier than creating it. MasterClass took people who were already famous and gave their fans even more access to them (without much burden on the celebrities). It’s tricky to create a world-class talent. The MasterClass model skipped the line of building a large audience and lots of credibility and instead, they purchase... See more
Adam Keesling • Why MasterClass Isn’t Really About Mastery
Every day, people purchase $1,000+ courses that cost virtually nothing to distribute; all the costs are in development and initial marketing. When you think about the price of a new project, ask yourself: “How will this idea improve my customers’ lives, and what is that improvement worth to them?”