Why Less Is More When Pitching Yourself
The less energy they expend on your prose, the more they'll have left for your ideas. And the further they'll read.
Paul Graham • Write Simply
If anything, you want to always be thinking the opposite. You should be asking yourself, “How can I make this shorter? How can I make this faster? How can I require less of the reader’s time?”
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
The high-concept pitch is really something that allows you to distill your point into three or four well-placed, poignant words. It delivers all the information your target audience will initially need, in a quick “shock.”