Why Less Is More When Pitching Yourself
Se você não for direto ao ponto, será ignorado pelos seus leitores – assim como você tende a ignorar mensagens longas e intricadas quando as recebe.
Harvard Business Review • A arte de escrever bem no trabalho (Um guia acima da média - HBR) (Portuguese Edition)
It’s not the listing of things that readers enjoy. What they enjoy is being given a ton of valuable and relevant information in a compressed amount of time. Your job isn’t to just “list” stuff. It’s to take what otherwise would be a long-winded section and compress it using a different form or technique.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
When it comes to marketing, the header on your website, the subject line of your email, the opening statement of your proposal, the title of your lead generator, your entire elevator pitch, the first line of your keynote address, and a thousand other things need to succinctly express one of the ways you help people survive. If they don’t, people wi
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