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Why I'm Buying
Luminary raised hundreds of millions to become to the “Netflix of podcasts” But… it’s not really working
Patrick O'Shaughnessy • Daniel Ek – The Future of Audio - [Invest Like the Best, EP.147]
Music generated $8.7 billion in revenue in the U.S. in 2017; podcasts generated only around $300 million in the U.S.
Ben Thompson • Spotify’s Podcast Aggregation Play
And even Spotify, one of the largest digital subscription businesses in the world — which divulged last week that it’s paying between around $140 million to $195 million to buy The Ringer — still makes its podcasts available for free in its app, not requiring a Premium subscription. That may change someday. But purchasing The Ringer — and Gimlet Me... See more
Dan Frommer • Subscription podcasting is not a breakout success
- According to the 2023 Infinite Dial Report from Edison Research, listenership is up and is expected to continue to grow over time.
- And according to the IAB’s 2023 Podcast Advertising Revenue Report, advertising dollars are projected to continue rising as well.