Why gamers hate crypto, and music fans don't

The reason that gaming is so much bigger than other media categories isn't because there are more gamers than there are music listeners. It's a difference in *business model* This is why all creative industries will move to microtransactions & virtual currencies.

“We've seen this with other new internet platforms in the past — and YouTube is a great example — where you end up getting all these creators, and all this novel content, that you never would have gotten without the platform,” Ehrsam told me. “And I think something similar can happen here.”

Traditionally creators have monetized either through displaying ads or renting out access to content behind a paywall. NFTs create an entirely new paradigm where superfans can support an artist directly in return for ownership over a piece of their content. NFTs allow the producers of content to capture a higher percentage of the total willingness ... See more

As an example, music is a really interesting area and we have a number of investments there, so I’ll mention Royal and Sound.xyz. What both of those websites do is they let musicians basically create NFTs and other new sorts of digital objects musicians can use. Think of the NFT as scarce digital album art that also gives you other perks, like behi... See more