
👋 🏘️ Why don’t we know our neighbors?

In real community, members help one another become who they want to be. This can include sharing information, skills, hard-won lessons, and, very often, attentive friendship. When a brand can offer this to members (customers, users, staff, colleagues, volunteers), then something much richer and more rewarding can develop.
Charles Vogl • Building Brand Communities: How Organizations Succeed by Creating Belonging
Community means a lot of things to a lot of people. Whether it’s your local running group, a book club, your gym squad, family, or membership in an exclusive club, belonging to something is meaningful. Our identities, while obviously unique to us, are so shaped by the influence and power of community that it remains a biologically human need to hav... See more
Connection Engine • Build it and they will come - or will they?
Belonging gives us the confidence to take care of ourselves, others, our planet, and all the members of our ecosystem. Knowing this, it becomes clear that building a community is one of the most important, generous, and creative acts a human can aspire to.
Radha Agrawal • Home - BELONG: Find Your People, Create Community, and Live a More Connected Life
The Holy Grail of Building Communities: Developing a Strong Sense of Community
Richard Millingtonmoz.com

To bring about grand futures, we humans have to figure out how to reconcile our current needs with our lofty ambitions. Tight-knit support communities - what we call tribes in this post - seem to be a good way to preserve our well-being and values while achieving more impact. Yet, building effective tribes seems like a relatively neglected puzzle i... See more
Konrad Seifert • The role of tribes in achieving lasting impact and how to create them - LessWrong
To create something that others want to join and support, we have to remember a core tenet: communities function best and are most durable when they’re helping members to be more successful in some way in a connected and dynamic world.