Why don't more businesses use prediction markets? - Marginal REVOLUTION

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marginalrevolution.com

When Markets Beat

The text discusses the effectiveness of prediction markets, particularly the Iowa Electronic Markets, in forecasting election outcomes more accurately than traditional polls, while exploring underlying theories and debates surrounding their predictive capabilities.

mason.gmu.edu

Jack D. Schwager Unknown Market Wizards: The best traders you've never heard of

Nate Silver The Signal and the Noise: Why So Many Predictions Fail-but Some Don't