When designing for environment, remember that recognizing the right option is easier than recalling it.

• Trust : Does the product work the way your user is expecting it to? Do they have to second-guess their interactions? Or, considered another way, is it clear that you trust the user to be able to complete tasks without error?


• Purpose : Do your users know why they’re there? Are their behaviors clearly tied to customer, business, or their personal su

people look for two things in a landscape: prospect and refuge. Prospect refers to the enjoyment we get from an overview of the scene. Refuge is the suggestion of safe places to hide, where one can see without being seen.

Exploration is about gathering the data we need to better diagnose the behavioral obstacles users face, and inform a thoughtful design.