Why do corporations speak the way they do?
What gets measured gets managed, I sometimes told customers, quoting a management guru whose writing I had never read.
Anna Wiener • Uncanny Valley: A Memoir
as some people say, ‘Trends aren’t that deep.’ Semantic inflation doesn’t just alter definitions — it also changes how we engage with these words in a cultural context. What was once deep, strategic, and long-term has been reduced to shallow, fleeting moments.
Is it time to rebrand trend research? - MediaCat
More often jargon consists of special terms that every occupation has found it necessary to invent. Used with restraint, they aren’t jargon; they are the working tools of a particular field, and if they serve a specific need we have no trouble learning new ones overnight: words like “amniocentesis” and “gentrification” and “superconductivity.” The
... See moreWilliam Zinsser • Writing to Learn: How to Write - and Think - Clearly About Any Subject at All
These people seemed to have invented a raft of meaningless jargon and strung it together to sound important.