Why do corporations speak the way they do?
The Problem: “DAO” Has Lost all Clear Meaning
Gabriel Shapiro • Defining Real and Fake DAOs
What gets measured gets managed, I sometimes told customers, quoting a management guru whose writing I had never read.
Anna Wiener • Uncanny Valley: A Memoir
Our elites use a private dialect that is a barrier to communication as well as common sense. The corporate con artists and economists who have rigged our financial system continue to speak to us in the obscure and incomprehensible language coined by specialists on Wall Street and at elite business schools. They use terms such as securitization, del
... See moreChris Hedges • Empire of Illusion: The End of Literacy and the Triumph of Spectacle
O jargão comercial pode parecer uma síntese conveniente, mas sugere aos leitores que você está no piloto automático, usando clichês que as pessoas ouvem vezes sem conta.