Why do corporations speak the way they do?
There’s power in signaling insider knowledge to outsiders, so naturally we see the memetic propagation of idiomatic lore artifacts beyond the bounds of where they actually convey meaning. But as time goes on, their density and alienation from more universal lexicons makes it hard for even the ‘in-group’ to keep track of this internal meaning. It’s ... See more
Libby Marrs • How to Read the Internet
And the example of corporate gobbledyspeak on page ix is priceless. Beginning with the last paragraph on page 16
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
The so-called ‘HR-ification’ of interpersonal relations – an appropriate term, given the particularly capitalist bent of its aetiology – involves Insta-therapists encouraging the use of social scripts full of meaningless jargon, such as the much maligned template above, to ‘protect your peace’ and ‘assert your boundaries’ against those aforemention... See more
how did you realise you were a bad person?
no matter how hard we try to be humane and ethical in our small businesses, we hit a wall real fast when we’re still trying to operate within the vocabulary and architecture of conventional marketing.