Why Diversification Results In Mediocrity

we always hope that a brilliant insight or very clever design will allow us to accomplish several apparently conflicting objectives with a single stroke, and occasionally we are vouchsafed this kind of deliverance. Nevertheless, strategy is primarily about deciding what is truly important and focusing resources and action on that objective. It is a

The research on innovation identifies this as a common problem for managers as companies grow. Barnholt calls it the tyranny of large numbers, explaining that “there’s a natural tendency to think in terms of bigger bets as you get to be bigger.”

think new entrepreneurs often get lured into diversifying because they don't know how to grow. That's why you see people with so many side-hustles. But side hustles are for people with jobs who want to earn a bit of money on the side. Side hustles are not for people focused on growing a new business. Think of it like this… If you actually knew how

good strategies are usually “corner solutions.” That is, they emphasize focus over compromise. They focus on one aspect of the situation, not trying to be all things to all people.