Why Creators Should Choose Protocols Over Subscriptions

Moving from audiences to communities. Memberships and subscriptions hold the promise of closing the gap between media brands and their audiences. When your audience is your customer, you tend to provide better services. The advent of tokens and decentralized autonomous organizations would seem to represent the next step. It is logical for a communi... See more

The most powerful layers of distribution, payment and production remain entangled in oligopolistic platforms where the platform’s owners – not the creators fueling those systems profit the most.

Perhaps most interestingly, there are some potential new opportunities by which protocols might actually be much more sustainable. In the last few years, with the development of cryptocurrencies and tokens, it has become theoretically possible to build a protocol that uses a cryptocurrency or a token that has some value attached to it, with the val... See more

Jarrod Dicker, Partner at TCG, comments, "What Web3 really does is it unlocks the possibility for creators to offer more. If we take newsletters as an example, the concept in Web3 becomes 'why subscribe when you can invest?' In the case of Mirror.xyz, you now have the opportunity to invest at the earliest stages of a publication in exchange for a t... See more