Why Creators Should Choose Protocols Over Subscriptions

Some might ask: “Why not just buy a normal subscription to the NYT and also get some stock?” It’s a fair point, and the short answer is that this model is even more powerful for smaller media companies that aren’t public yet and have no existing way to allow early subscribers to benefit from future growth. The long answer is that tokenization of th... See more

Web2 is great at monetizing artificial scarcity through paywalls for stuff like content, courses, and communities. Web2 is also great at monetizing attention through ads. But as we’ve seen, ad platforms heavily favor large creators and optimize for certain engagement metrics that aren’t always in the best interest of people consuming the content. S... See more

Web3 is pushing from several angles to make creators less dependent on platforms, and expanding the way creators can generate upfront financing would be a key way to do that.

In a tokenized media model, I’m incentivized to drive more demand to the subscription. That means I’m more likely to encourage my friends to get their own subscription or to proactively share the content with others I think might benefit from it. This is especially true if we’re talking about newer media brands — the newsletter writer who just turn... See more