Why Creatives Will Win by Thinking Small

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I was able to thrive on Substack because it was the culmination of almost 15 years of learning how to reach directly to readers. I’d gained some skills along the way. Even more, I came to Substack totally committed to this way of operating.

Why Creatives Will Win by Thinking Small

How did Nate and his small team beat the Goliath reputation of Marco and Instapaper to win their category?

Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)

Being intentionally tiny enables us to develop products and services specifically tailored to audiences with diverse needs, providing a level of attention and care (and fun) that larger companies cannot offer or compete with.

André Chaperon • Part II: “Open World” Marketing

However, I believe (and have discovered for myself) there is a third option, and that’s to optimize the former so you can introduce people to the latter.