
Why community can not be explained, but has to be experienced

Precipitated by declining participation in civic organizations and increased distrust of institutions, community is increasingly something we choose. And, with the entire [digital] world at our fingertips, place is no longer a limiting factor. As a result, online communities are thriving.
Fitt Insider • Issue No. 103: What is Community Anyway?
The promise of community begins to feel disingenuous when what’s described is little more than a euphemism for a targeted demographic of interested consumers. Is there any other reason to facilitate community if not for a business to sell more products and accrue more members? Is it possible to find real community beyond the parameters of one’s con... See more
Vox • Brands want to be more than your friend. They want community.
Community means a lot of things to a lot of people. Whether it’s your local running group, a book club, your gym squad, family, or membership in an exclusive club, belonging to something is meaningful. Our identities, while obviously unique to us, are so shaped by the influence and power of community that it remains a biologically human need to hav... See more
Connection Engine • Build it and they will come - or will they?
