Why China’s Version of Email Marketing Is So Effective

It's a digital age QVC but with the added FOMO that the other thousand viewers could buy out the stock before you get there. Driven by a fear of counterfeit goods and a demand for experiential retail, viewers love the instant gratification of seeing the product in action then immediately buying it. The backdrop to the buying frenzy is a holistic e-... See more

Beyond simply marketing the the product, some companies, including Shihuituan (the Uber of convenience stores in China) have made local community leaders (their version of influencers) points of contact for logistics as well, which substantially lowers their own costs, creates more connectivity with their target communities, and shares more income ... See more