#11 - Why "Bring Your Own Audience" (BYOA) will win

With the advent of blogs, social media, YouTube channels, and other distribution platforms, you no longer had to rely on gatekeepers to attract people to your curiosities. Your uniqueness became an asset, not a liability. And as more creator-friendly tools were introduced into the landscape, it expanded your ability to make money doing something yo... See more

Independent internet-native creators leverage the internet’s frictionless content creation and distribution, but they’re still trapped by traditional business models like subscriptions and advertising.

A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not ... See more

As long as their audience is on the media networks, they’re only renting it, not owning it. There’s a whole class of startups whose main purpose is to help creators convert media network followers into owned community members.