The illusion persists because there’s so much money in it. Back in 2016, Ben Thompson wrote that Google’s AI efforts were at odds with its business model: “If a user doesn’t have to choose from search results, said user also doesn’t have the opportunity to click an ad, thus choosing the winner of the competition Google created between its advertise... See more

It’s been a while since a particular piece of technology has felt as fraught, efficient, and consequential as today’s text-to-image AI art-generation tools like DALL-E 2 and Midjourney.

There's a swirl of optimism around how these models will save us from a suite of boring busywork: writing formal emails, internal memos, technical documentation, marketing copy, product announcement, advertisements, cover letters, and even negotiating with medical 

insurance companies.But we'll also need to reckon with the trade-offs of making

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