Why a Paid Newsletter Won’t Be Enough Money for Most Writers (And That’s Fine): The Multi-SKU…
Hunter Walkhunterwalk.medium.comSaved by sari
Why a Paid Newsletter Won’t Be Enough Money for Most Writers (And That’s Fine): The Multi-SKU…
His beachhead may very well be a paid newsletter . . . but the newsletter is just one SKU. . . . There could be a podcast SKU. A speaking fee SKU. A book deal SKU. A consulting SKU. A guest columnist SKU. And so on.”
Anna Wiene • Is Substack the Media Future We Want?
Focused, quality-obsessed publications will take advantage of bundle economics to collect “stars” and monetize them through some combination of subscriptions (less likely) or alternate media forms. Said media forms, like podcasts, are tough to grow on their own, but again, that is what makes them such a great match for writing, which is perfect for... See more
Stratechery • Grantland and the (Surprising) Future of Publishing
- There are multiple ways to monetize an online audience: subscription plans, conferences, consulting sessions, selling premium content, etc.
Chris Best • Writers Writing, Readers Reading, Creators Creating
