Whoa, easy there tiger! – The Modern Marketing System
themodernmarketingsystem.com
Whoa, easy there tiger! – The Modern Marketing System
KEY TAKEAWAYS Direct mail (and other offline) success stories have left a lot of clues for all of us to learn from. Your numbers don’t lie, and they will enable you to identify campaigns that aren’t working (and should be killed) as clearly as they will show which campaigns are winners (and should be expanded). Take calculated risks and build off p
... See moreTwenty percent of your advertising depends on the strength of your creative, which is a combination of three things: copy, design, and format.
If you have to choose between testing your overall value-proposition position and targeting, you should begin with overall message testing with the largest traffic group you can aggregate.
Your primary responsibility now is to have a deep understanding of how platform algorithms work and to guide the machine in achieving your client’s goals.