Who Would Tavi Gevinson Be Without Instagram?

With Instagram there was the idea that my life is constantly available for perception and evaluation by other people. I had these thoughts: I’d upload a photo and then I’d view my Instagram story and try to pretend to be somebody else—a stranger—and imagine how they’d see me. I’d be trying to present myself to be legible in a certain way to complet... See more

everyone is a creator and influencer to their own small communities. And there’s this expectation that’s trickled down to everyone with an account that you need to acknowledge all kinds of potential audiences if you choose to post. Even if you’re just sharing about your own life, you need to take it into account. Posting is much more complex.

The internet reminds us on a daily basis that it is not at all rewarding to become aware of problems that you have no reasonable hope of solving. And, more important, the internet already is what it is. It has already become the central organ of contemporary life. It has already rewired the brains of its users, returning us to a state of primitive

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I’m extremely wary of the cult of contemporary self-making, and the fact that it’s become an expected part of life in the attention economy for middle-class workers.

From the college essay – the first time many of us are required to tell a selling story of ourselves in the service of social capital – to the dating website to Twitter or Instagram, we... See more