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Who Will Amplify This? And Why? - SparkToro
André Chaperon
andrechaperon.com
There are three ways to do that: (1) find inner remarkability; (2) leverage game mechanics; and (3) make people feel like insiders.
Jonah Berger • Contagious: Why Things Catch On
people go home and share it.
Michael Port • The Referable Speaker: Your Guide to Building a Sustainable Speaking Career—No Fame Required
In financial terms, blog posts have asymmetric returns with capped downside but unlimited upside. If you write a bad post it won’t get shared and no one will see it. If you write a great post and it goes viral, everyone on the internet thinks you’re a genius. Since content is shared organically, your best work gets way more exposure than your worst... See more