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Who Will Amplify This? And Why? - SparkToro
Angles that spread usually check the following boxes:
- Surprising — presents unexpected new information or theories
- True — we actually believe it
- Important — has an impact on our behavior
- Relevant — related to domains we care about
- Cool — we think we’ll look impressive for sharing it
Every • How to Write Essays That Spread
MOST E-MAILED LISTS AND THE IMPORTANCE OF SHARING
Jonah Berger • Contagious: Why Things Catch On
1. Metrics and models around social media amplification and recommendation
Sriram Krishnan • Whimsical ideas for 2020 - Part 2
If people love what you’re sharing, they’re going to want more of it. And they’re going to want it more efficiently organized, they’re going to want help implementing it, and they’re going to want to be part of the more engaged community surrounding your ideas.