Jeff Bezos' heuristic for hiring: https://t.co/lJtPRAZKnm

You’ll attract the employees you need if you can explain why your mission is compelling: not why it’s important in general, but why you’re doing something important that no one else is going to get done.

As you assess candidates, you need to figure out what is “wrong” with the particular candidate who might accept your offer, and until you do so, your mind should not rest easy. Why would that person want to work here? Maybe his or her spouse has a job offer nearby, but another possibility is that the candidate simply isn’t that competitive but stil

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