Who is typography for? | Butterick’s Practical Typography

But who are we — am I — trying to be original for? Myself, a client, a boss, a professor, Instagram, my mom, nobody at all? I think that it’s time to really think about who we’re creating for, so that we can strategize who deserves our originality, who deserves our efficiency, who deserves both, and who deserves neither. If there’s one thing I

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“My friend, who sometimes shares his writing with me, once said my feedback always falls into three categories:

1. Make it shorter.

2. Make it more appealing.

3. How could it apply to more people?”

If you write to please others, you are selling out. You are in the process of audience capture. This way of talking, which is how the fear in me talks, is common—as if writing for an audience and writing for yourself are at odds with each other. I really used to feel like that.

But I no longer think that it is quite right. The relationship between c... See more

And almost nobody at all is working on the reader’s experience. As a blogger who largely caters to a wide audience, I’m especially interested in these areas.