Saved by sari
Who Do You Want Your Customers to Become
Who will your customers become after they interact with you?
Seth Godin • The Icarus Deception: How High Will You Fly?
The genius of Google’s innovation ask—and, make no mistake, it is genius—was making impatience a customer virtue. Google aspired to create impatient users who expected easy interfaces and ridiculously fast results at absolutely zero cost.
Michael Schrage • Who Do You Want Your Customers to Become?
Customers must “do” something to “become” something.
Michael Schrage • Who Do You Want Your Customers to Become?
What does our proposed innovation ask our searchers to become?