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While Zoom Zooms, Slack Digs Moats
usage, a network effect describes what happens when products get more valuable as more people use them.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
The Past, Present, and Future of Consumer Social Companies
joincolossus.com
The difficulty describing itself is core to Slack’s challenges to date, and the idea that once companies start using Slack, they can’t live without it is core to its promise.