When Steve Jobs Called the Design World to Arms
under [then CEO] Gil Amelio, design didn’t mean anything. You’d design a product, and marketing would say, “Well, we only gave you $15 to do this and it’s gonna cost us $20, so we’re gonna badge a Dell computer or Canon printer.” We were a marketing-driven company that wasn’t focused on design or even delivering a product. We became just another PC
... See moreMax Chafkin • Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
Macintosh was everything technology should be. It was streamlined and practical, simple and sophisticated, a tool for enhancing creativity as much as productivity. –Steve Jobs
The result was that the Macintosh team came to share Jobs’s passion for making a great product, not just a profitable one. “Jobs thought of himself as an artist, and he encouraged the design team to think of ourselves that way too,” said Hertzfeld. “The goal was never to beat the competition, or to make a lot of money. It was to do the greatest thi
... See moreWalter Isaacson • Steve Jobs
Jobs said that the past twelve years of his life, since his return to Apple, had been his most productive in terms of creating new products. But his more important goal, he said, was to do what Hewlett and his friend David Packard had done, which was create a company that was so imbued with innovative creativity that it would outlive them.