When creators, culture and community commerce collide

3. Influencers enable disintermediation of the social media superpowers: As Facebook matures, CPMs rise, driving up acquisition costs, often rendering the platform unsustainable or unscalable. We’ve witnessed the rise and fall of many D2C companies that competed for attention on Instagram and Facebook, and fell victim to increasingly expensive ad c... See more

The Content-Community-Commerce model aims to showcase purchase opportunities to a cohort of people based on the content they are consuming and offer a monetizable opportunity in a single ecosystem. It would be akin to creating a 'shoppable' unit that will drive conversion in the same interaction.

Livestream sellers put forward their point of view and editorial eye on the products they select and evaluate. Facebook Shops and Tik Tok Shopping similarly give opportunity to sellers of all stripes to set up their shops.