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When Community Becomes Your Competitive Advantage
Community programs should focus on creating value and belonging for members, while also creating value and results for the business. A good way to structure and measure your community strategy involves three levels: business, community, and tactical. Each of these will have distinct goals and measures for tracking success.
David Spinks • The Business of Belonging: How to Make Community your Competitive Advantage
The SPACE model: Support & Success : Your members answer support questions and teach others how to use your product, resulting in reduced support costs and customer expansion.Product: Members offer feedback and ideas for improving your product offering. Acquisition: The community drives awareness, leads and prospects. Contribution: The co... See more
First Round Capital • Don't Just Throw Together a Webinar — The Virtual Events Crash Course You Need
- A high-value community exists first and foremost to benefit its members. While it will ultimately benefit your brand to have a high-value community, it will be immediately obvious if you are creating “community” for a sole, self-serving purpose.
MaRs Startup Tool Kit • How to design a high-value community
Increasingly, building a successful startup involves not only building a product that people can’t get enough of, but also building an engaged, loyal community around that product.
The people who interact with your product generally fall into one of four buckets: Customers/users buy and/or use your product. Evangelists tell everyone they know to buy... See more
The people who interact with your product generally fall into one of four buckets: Customers/users buy and/or use your product. Evangelists tell everyone they know to buy... See more