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When Community Becomes Your Competitive Advantage
The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.
Dan Frommer • Outdoor Voices shows community only gets you so far
To create something that others want to join and support, we have to remember a core tenet: communities function best and are most durable when they’re helping members to be more successful in some way in a connected and dynamic world.
Charles Vogl • The Art of Community: Seven Principles for Belonging
