What's coming for the consumer internet in 2021

Everything stretched to the extremes; either extremely censored (i.e: Twitter) or non-censored (i.e: Parler). Extremely free (i.e. very obviously and unapologetically subsidized by ads, like FB) or extremely paid (i.e: OnlyFans). Extremely asynchronous or extremely synchronous. Extremely active or extremely passive. Extremely visual or extremely au... See more

Creators are increasingly discovering ways to monetize their followings and talents, from merch (Fourthwall) to brand marketing (Pearpop)* to distinct product lines (Skims) to communities (Patreon, Fanhouse). Another toolkit for creator monetization, NFTs, will continue to improve, as will the infrastructure for creators to use web3 products to mon... See more

A renewed interest in human curation, a slow move away from big social, a clearer understanding of platform incentives, the economic feasibility of subscription businesses, and builders driven by a new set of values – combined, it feels like a good time for Internet businesses that are both human-scale and profitable.