What's Better than a Cookie? A Wallet - How Crypto Will Revolutionize Marketing by @ttunguz

The hard reality is that $ₐ is much much greater than $ᵤ for an enormous number of media experiences. It was never the lack of micro-payment solutions that meant advertising for content had to exist; it’s merely the fact that $ₐ > $ᵤ for most users on many services. Thus, facilitating seamless payment via tokens doesn’t necessarily impact the under... See more

As a result, we’re now at a turning point, where fans and creators are trying to figure out how they can grow together and create more unique, interactive experiences. This is where crypto and creator coins come in. Fans get to be literal holders of a token demonstrating their superfandom of a creator or artist and can use that token as an access p... See more

Tokengated commerce starts with an observation: that there’s a new kind of internet user out there in the world, called people with wallets.