Will this change behavior? Is what you’re working on really going to change anything? Don’t add something unless it has a real impact on how people use your product.

“How do we sum this up and understand what the true impact of all of our efforts are?” asked Brunner

We’ve been told that doing “good work” will lead to economic success, but really, it might just be the other way around. With the help of large collective organising, worker-driven structures, and knowledge-sharing, we can accomplish better work conditions and more beautiful, more fulfilling creative work.”

Efficacy is always a problem of perception. People will undertake actions, even deeply demanding actions, if they are persuaded their participation can make a difference. The challenge for organizers of social movements is to create a range of actions, from thin to thick, that let participants feel they’re making effective change.