Nearly 40% of gamers make 6+ friends a year in online gaming, and the introduction of cross-platform and cloud-based gaming has enabled users to connect more freely without hardware restrictions. Game publishers are moving away from single player-based storylines and towards multiplayer worlds that allow gamers to connect more than they compete.

Even though 3.4 billion people play video games—and even though the industry is larger than the music, box office, and sports industries combined—gaming still gets a lot of eye-rolls. For many people, gaming conjures the image of a teenage boy isolated in his mom’s basement. The reality is that the average age of a U.S. gamer is 35; that close to h... See more

Games are the next social network. Fortnite looks more like FB than it does a traditional shooter game. For many, the battle royale has become secondary to the party: ex: 11M people attended Fortnite’s live, in-game Marshmello concert earlier this year.

With more than 30% of the world’s population playing games today, gaming and social behaviors are beginning to blur.