What today’s social apps can learn from Web 2.0, the social network revolution from 15 years ago at andrewchen

anyone who makes stuff on the Internet knows that Web2.0 is over. The Discord’s general consensus is that for many, growth is flat. Reach on social platforms is harder than ever to achieve. And it’s pretty much pointless to promote work from one platform to another. Either because nobody clicks on links anymore, or links out to other destinations a... See more

The way I look at a social network is that there is a two-sided market. You can do distribution, you can do monetization. With YouTube or Spotify, it is both acquiring an audience and it is monetizing those users. In Web2 those two things are bundled. I think that there is a really interesting opportunity right now to unbundle those two things.