What to Do if Your Product Isn’t Taking Off
TARGETS Put half your efforts into getting traction. Pursue traction and product development in parallel, and spend equal time on both. Think of your product as a leaky bucket. Your early traction efforts are pointing you toward the holes worth plugging. Set your growth goals. Focus on strategies and tactics that can plausibly move the needle for y... See more
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
Instead, teams are often better to focus on basics, like figuring out the right target market, and creating the initial product features. You need to nail the killer product, and prove that you can gain an atomic network, before reaching for the financial lever.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
