What to Do if Your Product Isn’t Taking Off

When talking to people, look for two things: pain and pull . Pain tells you there’s an opportunity to solve a problem. Pull tells you that you’re actually solving the problem.

Here’s what pain and pull look like in practice:

1. People pay you money: Several people start to (or offer to) pay for your early product, ideally people you don’t have a direct

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To help you make it through the darkness, here’s a series of concrete actions you can take today to try to turn things around:

1. Talk to more users (actually do it)


2. Change your target audience/ICP


3. Change your positioning/messaging/pitch


4. Try a “kickstarter” to get the word out


5. Find something that is working and pivot fully to that


6. Give it a bit more time


7. G

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