What the US can learn from China on social commerce

The average time users spend on Versihop has gone up 50% since the live video update, and the streams are generating a 4x higher conversion than the overall rate. Khan views video as a means of helping shoppers to discover the independent brands the platform specializes in. Verishop does not provide user or sales numbers, but its base is 80% female... See more

In just five years, Pinduoduo has attracted 585MM users and reached ~$140B in annual GMV. Much of the e-commerce platform's success has come from its "social buying" features, which encourage consumers to team up, order in bulk, and receive discounts. This premise could work well in the US. We're continuing to see a shift from thinking about supply... See more

Because Shopify runs the websites of these merchants, it may be able to more accurately track users bouncing between sites and build machine learning algorithms to calculate lookalike audiences for its stores. It may also be able to persist a customer's payment info across stores to make the secondary checkout faster. In short, Shopify has the oppo... See more