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What the Hell Is Going On?
The Banality of Online Recommendation Culture
A recent surge of human-curated guidance is both a reaction against and an extension of the tyranny of algorithmic recommendations.
By Kyle Chayka
October 30, 2024
Illustration by Ariel Davis
Save this story
In the 2010s, affiliate marketing became a dominant strain of online business models. The Wirecutte... See more
A recent surge of human-curated guidance is both a reaction against and an extension of the tyranny of algorithmic recommendations.
By Kyle Chayka
October 30, 2024
Illustration by Ariel Davis
Save this story
In the 2010s, affiliate marketing became a dominant strain of online business models. The Wirecutte... See more
Kyle Chayka • Unnamed Document
The world of expertise has flipped. Before the internet and social media, expertise was functionally scarce. Now, it’s readily abundant, and it really is possible to read an expert credibly criticizing a New York Times article on Twitter.
Writers can no longer depend on default credibility. Quoting a couple of experts and linking a few studies isn’... See more
Writers can no longer depend on default credibility. Quoting a couple of experts and linking a few studies isn’... See more