What Shopify and Amazon can learn from Mimetic Theory

Main Street businesses need to form online networks that enable them to compete with Amazon on price, convenience, and brand. E-commerce platforms Shopify, Lightspeed, Woocommerce, and Square, could enable this collaboration. For example: when one local retailer doesn't have a product in-stock, why don't they suggest another local shop that does? T... See more

In the US, dominant platforms typically have just two out of the three: Amazon is a wealth of commerce and content related to products, Tik Tok has community and content—but it’s rare to successfully integrate all three elements (they require very distinct DNA to do well!). Successful case studies include Glossier and Food52, while new startups lik... See more

In a landscape where customer attention is the scarcest resource, Shopify’s very identity as a neutral platform and invisible infrastructure is perhaps both its greatest asset and its greatest limitation.