What Seth Godin Really Thinks About Social Media
But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good
... See moreDavid Heinemeier Hansson • You can either buy attention or earn it
But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good stuff comes... See more
David Heinemeier Hansson • You can either buy attention or earn it
André Chaperon
andrechaperon.com
If you’re posting on social media or any platform with an algorithm, the real question is: do you work for the algorithm or are you committed to working for the people who want to go where you hope to take them?