What's your personal brand archetype?

Your look, your style, your image is another pillar in the all-important B-word: branding. Your purpose in the world, your chosen mission and goals, should flow through every aspect of your life, whether it’s your appearance, your home or how you represent yourself on social media. If you meet someone who says they’re highly organised, but then the

Your Brand describes the style and frequency of your outward expression. It comes across in the clothes you wear, the way you talk, and the language you use. Your Brand can be intuited through the way you look and your particular cultural resonance. Your Brand is the platform for the expression of your innermost essence. Because of this, your succe

When you have applied an archetype, turn back to the archetype description and check the patterns of behavior you would expect to see. Does it match the patterns you have seen in your own history?

your brand is the manifestation of your identity. It’s what makes you, you. But it’s not just your personality. It’s who you consciously choose to be. It’s an intentional identity you don for the sake of your art.

Now let’s get you thinking about your brand. If you had to choose one story to describe who you are, which would it be? It can be something that happened to you, a story inspired by someone else, a fictional story or even a metaphor. …………………………………………………. …………………………………………………. …………………………………………………. …………………………………………………. …………………………………………………. ……………………………

Think of your business as a person. What attributes make up its personality? What’s its name? What does it wear? (i.e., design) How does it communicate? (i.e., positioning) What are its core values and what does it stand for? (i.e., brand promise) Who does it associate with? (i.e., target market) Is it well-known? (i.e., brand awareness)

Your story can be a reminder to ask the big questions that will guide you, and make the small choices that sustain you. Your identity can ground you—serving as a reminder to be intentional about the work you do and deliberate about creating the future you want to see.