What's your personal brand archetype?

Best explanation I've seen of what makes a "brand" By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ

These are grouped into five core dimensions: 1. Sincerity: domestic, honest, genuine and cheerful 2. Excitement: daring, spirited, imaginative, up to date 3. Competence: Reliable, responsible, dependable, efficient 4. Sophistication: glamorous, pretentious, charming, romantic 5. Ruggedness: tough, strong, outdoorsy This technique can be used to dis

... See more

Here are the basic human desires that each match with a specific archetype;LIBERATION > THE OUTLAWPOWER > THE MAGICIANMASTERY > THE HEROINTIMACY > THE LOVERENJOYMENT > THE JESTERBELONGING > THE EVERYMANSERVICE > THE CAREGIVERCONTROL > THE RULERINNOVATION > THE CREATORSAFETY > THE INNOCENTUNDERSTANDING > THE SAGEFREE... See more