It’s an almost unthinkable reversal from Meta’s extremely lucrative walled-garden strategy, which it has employed for its entire history as a company. But Mosseri told me that decentralization is the future of social networks — even if it means that someday a disgruntled Threads user will be able to take the following they build in the app to anoth... See more

In other words, new social networks start up and there are all these people who were not influencers on any of the existing networks that get hundreds of thousands of followers just because they were first to switch. This is why every generation wants a new social network. Status becomes ossified on these big social networks. And there's const... See more

Twitter’s only conclusion can be abandonment: an overdue MySpace-ification. I am totally confident about this prediction, but that’s an easy confidence, because in the long run, we’re all MySpace-ified. The only question, then, is how many more possibilities will go unexplored? How much more time will be wasted?

One thing that complicates people’s willingness to devote their energy to vibrancy is context collapse, a term that Alice Marwick and I coined long ago. When a social media site grows slow and steady, it starts out for each user as a coherent context. Things get dicy over time as people struggle to figure out how to navigate divergent networks. But... See more