What is the “right” problem to solve?
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What is the “right” problem to solve?
“Goals should not be about building products or delivering project scope. They should explain why such a thing would be useful . . . [they] should present the problem to be solved, not the solution,”
Mark Schwartz • War and Peace and IT: Business Leadership, Technology, and Success in the Digital Age
Règle de base : Les gens connaissent leurs problèmes, mais ne savent pas comment les résoudre.
Rob Fitzpatrick • Le Mom Test: Comment parler avec les clients et apprendre si votre idée d'entreprise est bonne, quand tout le monde vous ment (French Edition)
generative, which is understanding the problems we need to solve;
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
When thinking about this question, don’t focus on your product. Instead, draw the experience of your customer.