What is the “right” problem to solve?
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What is the “right” problem to solve?
Here's what I'm always trying to understand: Are your customers who you think they are? Do they really have the problems you think they have? How does the customer solve this problem today? What would be required for them to switch?
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
What are the problems our product solves? Do customers perceive these problems as important or “must-have”? If we're selling to businesses, who in a company has a problem our product could solve? If we are selling to consumers how do we reach them? How big is this problem? Who do we make the first sales call on? Who else has to approve the purchase
... See moreSteve Blank • The Four Steps to the Epiphany: Successful Strategies for Products that Win
What are they trying to do? Do they recognize and prioritize this problem? What is motivating them to solve the problem? What compels them to take action? What in this product delivers the most value? Who is most likely to value and buy this product? What starts the journey toward acquiring the product? How might a product get discovered and become
... See moreMartina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
t’s key to research the need for an idea, not only focus on the solution, but what it actually solves. Get intimate with that problem and its many dimensions, understand how it shows up in people’s lives.