What is the “right” problem to solve?
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What is the “right” problem to solve?
Rule of thumb: People know what their problems are, but they don’t know how to solve those problems.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Get customers to talk about their problems, not your product.
Scott Belsky • Talent Density, Feeling Special as a Service, Moving Past Prompts, and Product Leadership.
Designing products that address fundamental user problems is what UX and product design have always meant to me. We ought to think of usable and useful products as providing the most of what user experience entails; foremost of all, meeting user needs. Because of this, it is important to understand product thinking.
Chelsi N. • Enterprise Design Thinking- a new perspective
Every product solves some sort of problem for the person using it. The product can solve a functional problem (like a hammer that installs a nail to hang a picture frame) or it can solve an aspirational one (like the fuzzy dice that hangs from your rear-view mirror to signal: the driver of this car is obviously killin’ it).
These days, the problems
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