What is Slow Marketing? An Introduction for Small Businesses - Pip Christie
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What is Slow Marketing? An Introduction for Small Businesses - Pip Christie
Recognize that, for your customers, a slower pace of life is a good thing Before the global pandemic, it was popular to discuss the damage of social media to our brains, psyches, and social lives. Artist Jenny Odell wrote a book titled How to Do Nothing, about resisting the attention economy. Doing nothing is what most of us don’t know how to do. T
... See moreAna Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
In a world of fast content incentivized by advertising-based attention-hacking business models, being slow and considered is a superpower.
André Chaperon • Values
Panic is not a business strategy.What would happen if we all. slowed. down. our marketing?•It means that we can accept that sometimes it will take a while to build trust with people we’ve just met.It means that instead of pressuring people to buy right now, we encourage them to sleep on it and sit with it to make sure it’s really a fit (so that any... See more