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What is good retention
As a rough benchmark for evaluating startups at Andreessen Horowitz, I often look for a minimum baseline of 60 percent retention after day 1, 30 percent after day 7, and 15 percent at day 30, where the curve eventually levels out. It’s usually only the networked products that can exceed these numbers. That’s because networked products are unique in
... See moreAndrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
- It isn’t just about retaining more users, it impacts every facet of your growth model and has multiple layers of impact on the health of any business. In fact, retention is one of the key factors that determines the long term success of any startup. Retention will make or break your company.
Brian Balfour • The One Growth Metric that Moves Acquisition, Monetization, and Virality
Revenue retention is the output of engaged users. The usage is the input, and looking only at revenue retention as a proxy for usage retention has two big problems: 1. Revenue can hide what is going on under the hood with product usage, and shield you from signals about your product’s health over the longer term. You may earn a month or a yea
... See moreBrian Balfour • Why Retention Is The Silent Killer
Payback Period on Customer Acquisition Costs