Generally, one, thirty, ninety, and 360-day data should be sufficient to gauge retention rates, but it’s still important to discover why users keep coming back.
- It isn’t just about retaining more users, it impacts every facet of your growth model and has multiple layers of impact on the health of any business. In fact, retention is one of the key factors that determines the long term success of any startup. Retention will make or break your company.